New Zealand

New Zealand mobile industry guidelines - for setting up and running services compliantly

It is recommended that providers of services in New Zealand:

  1. Familiarise themselves with the Mobile Messaging Services Code

The Mobile Messaging Services Code (Code) was endorsed by the TCF in December 2010. The Code sets out the rights and obligations of Content Providers, Aggregators and Telecommunications service Providers for the advertising, promotion and operation of all chargeable and non-chargeable Mobile Messaging Services in New Zealand.

This Code came into effect on 14 March 2011, replacing the Mobile Premium Messaging Services Code.

Key Points about the Code:

  • The Code provides the guidelines and standards for the best practice management of mobile messaging Services in New Zealand.
  • The new Code replaces the current Premium Messaging Services Code dated February 2008.
  • The Code is voluntary.

Dialogue is not responsible for any potential variance, misinterpretation, inaccuracies, or inconsistencies which may appear on this page.  We stress that the information contained here is for guidance only.

New Zealand – other relevant regulatory documents

TCF – Mobile Messaging Code September 2014

TCF - Code of Practice for Provision of Content via Mobile Phones

2 Degrees Rules for Premium SMS – Oct 2010 

Vodafone NZ - MMC Partner Handbook