What is SMS for Eloqua?
SMS for Eloqua provides an alternative marketing communication channel that allows you to connect with your audience using SMS messaging. The SMS functionality is easily integrated with the Eloqua platform, using a cloud connector option within the program builder tool.
How SMS for Eloqua can help your needs:
- Additional communication channel still using a single platform
- Enhance existing marketing campaigns
- Interact with new audiences, who are more responsive
- Build on brand awareness, customer satisfaction & loyalty
- Promote your products and services
- Generate additional revenue streams
- Measureable results with instant reporting
- Send SMS internationally
Benefits of adding SMS to your marketing mix
- Creates a personal and engaging user experience
- Faster way to communicate with your audience
- SMS has a read rate of 94%
- Mobiles carried with users from start of day to end of day
- 95% of SMS messages are read within 4-14 minutes
- Effectively target messages at specific times of the day
- SMS has a 15-30% or more average response rate
Features
- Send SMS messages from your Eloqua application to one or more individuals
- Automation of outbound SMS via the Program Builder tool
- 2-way Messaging - receive inbound messages sent from your customers
- Data cards – allow you to store incoming and outgoing messages associated with a contact
- Phone Number Normalization – if your contact’s mobile numbers are stored in local format this feature will automatically set the appropriate numbers to international format
- SMS opt-in / opt-out – set up an opt-in option against your contact records to ensure only the right people receive SMS communications
- SMS Stop Requests – the system can identify stop requests and automatically opt-out contacts
- SMS reply forwarding – collect SMS replies to a central email address, so responses can be viewed easily
- Message reporting – track the number of SMS messages sent and received, view specific behaviour with a contact, including content of the message
- Fields stored against Eloqua contacts can be used to include personalisation in the messages
Contact Us
Get in touch for more information about SMS for Eloqua. Simply complete the online form
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International: +44 (0)114 221 6104Australia: 1300 665 696
United Kingdom : 08700 790 400
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