Responsible Marketing
When reviewing your business practices and the content of your commercial messages you should consider the following three steps.
STEP 1 – CONSENT
Your commercial messages must only be sent when you have consent.
This may be express consent from the person you wish to contact – a direct indication that it is okay to send the message, or messages of that nature.
It is also possible to infer consent based on a business or other relationship with the person and their conduct. Please see guidelines for specific countries.
STEP 2 – IDENTIFY
Your commercial messages must always contain clear and accurate identification of who is responsible for sending the message and how they can be contacted.
It is important for people to know who is contacting them and how they can get in touch in return. This will generally be the organisation that authorises the sending of the message, rather than the name of the person who actually hits the “send” button.
STEP 3 – UNSUBSCRIBE
Your commercial messages should contain an unsubscribe facility, allowing people to indicate that commercial messages should not be sent to them in future. This could be as simple as a line in your message saying “If you wish to opt out from future messages, reply with STOP”. (A line of text similar to this is automatically included in your SMS for Bullhorn outgoing messages).
After a person indicates that they wish to unsubscribe, you should promptly take the appropriate steps to honour their request.
There is also a general resource to help you understand international regulations at http://mmaglobal.com/policies/consumer-best-practices.
Regulatory Guidelines
Regulatory guidelines will vary across jurisdictions. Please see the specific information for the territory in which you intend to do business via the following link. http://www.dialogue.net/terms_conditions/
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