Case Studies
I-Play
Solution: Mobile Billing - PayforIT
Mobile entertainment company I-play became the first content provider to take the much anticipated payment initiative Payforit to market. I-play took the payment service, which enables mobile users to buy mobile content safely, live with the support of Dialogue Communications in early 2007.
Dialogue provides the mobile payments platform which allows users in the UK to download I-play games from their mobile. Consumers can buy games directly from I-play’s online store and will be presented with the standard payment screen developed through the Payforit initiative.
Payforit is a payment framework agreed by the UK mobile operators that is aimed at building greater trust and buyer confidence between mobile users and content providers. Dialogue was one of the first aggregators to be accredited for Payforit and following trials of the initiative with many off-portal content providers, was the first to launch the solution live on mobile handsets in partnership with I-play.
David Gosen, CEO I-play commented:
“There has been a need for this seamless and intuitive purchase experience on mobile and so it has been great to work with Dialogue to become the first content provider to experience the benefits of Payforit. It will only increase our customer’s trust in our products and will be a positive step for all on and off portal content providers.”